BBD Perfect Storm
London
ABOUT
As the calendar flips to January, 'Detox Diets' and 'New Me' mantras take over social feeds. Let's just take a breath and keep it real for a second.
We decided to flip the negative expectations of January's New Year Resolutions and snack well with Popworks.
An upbeat campaign encouraging passers-by to share their Real Resolutions and pick up a bag of Popworks - the snack you can eat without guilt in this super health-conscious month.
Our high-energy stand gave away over 35,000 bags of Popworks and helped flip dull January expectations in the Hoog Catherijne Mall in Utrecht, Netherlands.
MADEIT CREDITS
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BBD Perfect StormAgency
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George InceHead of Influencer Marketing -
Isobel DrySenior Account Executive -
Konrad TurosVFX Animator -
kristy HarperCreative -
LaurenSenior Account Manager -
Mihaela MusatGraphic Designer -
Karl GilbertCreative Director -
Fernando DesouchesManaging Director -
Louise OrmerodHead of Design
Back to Popworks – Real Resolutions project
Catch A Fire Agency
United Kingdom
Scott Nellis aka Manic Minotaur
Illustrator, Manic Minotaur
United Kingdom
Nicole Spencer
Children's Illustrator YA Illustration, NICOLE SPENCER WORKROOM
South Africa
Creativepool
United Kingdom
KATARZYNA KALUMIERE
Photographer, KASSAI PRODUCTION
United Kingdom