ABOUT

"For Life" - The campaign is powerfully told through a collection of real-life stories and everyday moments. An emotive and anthemic film, featuring Swedish pop star Seinabo Sey, Paralympian Lui Cuiqing and professional skateboarder Sky Brown, forms part of the global campaign exploring each individual’s story. the campaign's purpose was to engage with the topic of safety from the angle of psychological safety. The soundtrack to the film is a beautiful reinterpretation of Queen's iconic single 'Don't Stop Me Now' performed by Seinabo Sey.