Brian Cooper
Chief Creative Officer
ABOUT
In the summer of 2016, OLIVER provided the brand positioning and marketing for Northern’s biggest ever integrated marketing campaign.
Northern is the largest UK rail network outside London and home, but this campaign wasn’t about the heritage of rail or the service; it wasn’t even about the journey. Instead, it focussed on the emotional benefits people get from a great day out.
Spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential, ‘We Are Northern’ aimed to inspire and excite people living in the region about the great destinations which are less than an hour by train away from them. Imagery and words tapped in to Northerners’ wit and warmth, pride in their culture and landscape.
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Brian Cooper was recognised as an Industry Influencer on 2nd February 2017
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Brian Cooper has been a Contributor since 2nd February 2017.
