D&AD
London
ABOUT
In HP’s campaign, Printed Trees, a single tree grows to the sound and rhythm of a piece of paper being printed from an HP printer. This then builds, visually and sonically, to more and more trees being ‘printed’ to a symphony of printer sounds, until an entire forest and its thriving ecosystem have been ‘printed’. The concept supported the fact that, with a HP+ printing subscription, real forests are regenerated with every page you print. In fact, by 2024, HP will have restored 200,000 acres of forest.
AWARDS
D&AD Award - Wood Pencil
MADEIT CREDITS
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Vikrant BatraClient
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750mphMix & Sound Design -
Angela GroveyVoice-Over Artist -
Ben SalisburyComposer -
Bertie ScraseCreative Director -
Beth SchuenemannDesigner -
Bobby SouersGroup Media Director -
Brad TrostArt Director -
Christen BrestrupCreative Director -
Christina KimCreative Operations Manager -
Daniel JagaselvanAccount Executive -
David ChathasDesign Director -
Emiliano SerantoniColourist -
Eric BaldwinExecutive Creative Director -
Erica NikolaidisSenior Copy Editor -
Greg RadichRetoucher -
Hannah HewittGroup Account Director -
Henry LambertGroup Strategy Director -
Iconoclast LAProduction Company -
Joe ChaathTraffic Manager -
Karl CollinsAssociate Media Director -
Katie CustisDesigner -
Kayla RochinSenior Account Supervisor -
Kevin VFXVFX & Post Company -
Lauren IvoryStrategy Director -
Lindsay ReedSenior Producer -
Lis MoranDesign Producer -
Matt HunnicuttDirector of Production -
Sam AshwellSound Designer -
Simone MyersAccount Executive -
Suvi-Eeva ÄikäsComposer -
Teresa LutzSenior Business Affairs Manager -
Titania TranCopywriter -
Vanessa MillerGroup Account Director -
Wieden+KennedyAdvertising Agency -
D&AD