About me
Doug is the Shanghai based Greater China CEO of Omnicom Media Group where he leads 1,500+ media professionals across the groups, 3 media agencies OMD, PHD and NIM Digital in China, Hong Kong & Taiwam. He has over 25 years experience , 12 of them China based, helping to build some of the world's biggest and most important brands. He is quite unique in his field in that he has led both creative and media agencies plus he has 4 years with Accenture, consulting to clients on improving their media ROI.
Doug is thrilled to be China and working through the fast changing media landscape that is led by China's BIG 3, Baidu, Alibaba and Tencent. He is quickly transforming the agencies into a performance driven digitally connected environment.
Specialties: Leader of Professional Services Firms, with experience across Media and Creative Agencies plus Management Consulting, at Accenture. Core skills in Media Communication Planning, China understanding and market entry, Media best practices
Doug Pearce was recognised as an Industry Influencer on 6th February 2017
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Doug Pearce has been a Contributor since 6th February 2017.