ABOUT

For white label card provider and EMI, Optimus Cards, we established a digital presence to stand out from the competition.

Concept:
Create stand out from other white label card and financial solutions providers, with a brand and messaging that truly resonates with decision makers.

Our goals were:
Refresh the brand
Re-introduce the brand to target sectors
Refresh prospects of Optimus Cards’ unique proposition
Position Optimus Cards as thought leaders within the card services arena.


Execution:
As an established leader in the card solutions arena, Optimus Cards needed the voice and the look to back it up.

We reignited a tired brand identity, injecting energy into Optimus' presence across its marketing channels ready for re-introduction.

The new brand identity led the visuals and messaging for a new website and social media strategy, keeping Optimus in the card solutions conversation.

It was all there. We just brought it to life by reminding the industry:
Think Cards. Think Optimus.


Results:
We produced a full brand refresh, highlighting Optimus Cards' key USPs of fast, flexible, secure and scalable throughout all messaging.

The website doesn't just look good. UX was front of mind, with colourways for the individual solutions that is echoed across social media and other marketing assets.

SEO for the website has been a success, informing all web copywriting aimed at high intent users.

Organic and paid social media aimed at followers and targeted audiences allowed us to generate further awareness of Optimus Cards as a solutions provider.

Our standout visuals allowed us to stand out on the social media feed, and in real life at exhibitions.

157k social media impressions
8.8% social media engagement rate
88% audience growth
364% increase in ranking keywords
101% increase in organic traffic