ABOUT

As Hong Kong begins to emerge from almost four years of political change, social unrest and public health challenges, Bloomberg wanted to ride on the renewal of inspiration and hope to share our unique perspective on the city and our relationship with it.

Occupying some of the most prominent advertising real estate in the city and featuring imagery of some of Hong Kong’s most recognizable icons, the campaign asked the audience to “See Hong Kong the way we do,” communicating the optimism that Bloomberg has for the future, tied to stories of our past and future contributions to financial markets, cross-border trade infrastructure, sustainability, and philanthropy.

This is one of Bloomberg’s biggest ever brand awareness campaigns targeting a mass audience, and one of the first globally to employ the new “Think Bigger” brand direction.