About us

cain&abel deliver effective end-to-end communications including demand generation marketing by bringing to life big bold creative ideas. We work with clients such as, PlayStation, Laithwaites, and John Lewis to name but a few, leveraging the power of the brand at every consumer touchpoint to drive real business growth.

We are a people-first agency who believe in cross pollination, that is, creating unexpected teams without silos, where production, the making and delivering of all content/comms, is as important as strategy or creative conceptualisation. This collaborative, future-thinking teams approach, has cemented cain&abel not only as a place that delivers award-winning work, but also as a place where staff feel empowered, supported, and valued to drive change through creativity.