ABOUT

Happened on this project while going though some archives and, well, it's, ok. I think.

More importantly, it's some actual socialMarketing design and writing creative.

So, what are were we saying / selling?

Well, Zenos (a niche British sportscar sadly no longer with us) is (was) toted as Britian’s most accessible, affordable track day sports car.

They were offering bookable, free circuit-driving experience, followed by an accompanied road drive at a number of locations and dates for prospective buyers.

So, DIY as Drive It Yourself.

And the question, faced with a weekend of screws, nails, paint and painful trips around Homebase, (and as the opener says, 'screw that') wouldn't you rather an altogether different DIY Sunday?

Quite an aggressive message. But these are people who like to drive racing cars. So go figure.

As the Zenos variants had super-keen price points, there was also the possibility of a finance package to ownership. So i helped with that.