Saddington Baynes
London
ABOUT
To promote the Lab Series skincare range, we were approached by Estée Lauder to produce their latest Valentine’s Day campaign.
Recreated in photorealistic CGI, we sculpted their products’ textures - including gel, cream, foam and water lotion - into heart-shaped visuals to spread some Valentine’s love on their website and social channels.
Applying the brand’s minimalist aesthetic, our artists comped the images into different neutral background colours to emphasise the textures' consistency and product quality.