ABOUT

A year ago, we embarked on a mission with Sanctuary Spa to challenge the meaning of self-care and re-frame what it means to women. Our #thiscounts campaign was all about behaviour change and has successfully established Sanctuary Spa a leader in the Self-Care Category.

This winter, we reveal phase 2, across TV, cinema and digital. With a new brand design and range of new accessibly luxurious products, we have focused on capturing the sensuous and deeply personal feeling of a moment of Sanctuary self-care.