Steve Aldridge Chief Creative Officer

ABOUT


Hiding behind their anonymity, fraudsters steal trillions every year. What if we could unmask them and have them teach us their tricks? We used an AI that predicts a fraudster’s face by analysing their voice recordings. Each voice has a unique fingerprint or audible DNA, that correlates to specific facial features. We used actual recordings of fraudsters from scam calls and recreated their faces using AI. These digital reconstructions were brought to life in a series of tutorials that educated the public on how to spot their dirty tactics, finally putting a face to a faceless crime.

MADEIT CREDITS

  • HSBCClient
  • Bas KorstenGlobal Chief Creative Officer
  • Carnegie Mellon UniversityUniversity
  • Deri WattEditors
  • Donata PeksaBrand Partnerships
  • Dr. Yandong WenUniversity Prof.
  • Helen FreerMarketing Senior Manager, Global Brand
  • Hocine BoumaizaBanking|HSBC Bank Middle East
  • James WilsonProduction Directors
  • Jason BerryCreative Director
  • Jason BerryCreative Director
  • Joseph PetyanWPP Global Client Leader
  • Julian PooleIntegrated Programme Director
  • Leanne PageProduction Directors
  • Madeleine WebbAccount Director
  • Melanie CurranPersonal Banking Fraud Management
  • Munira JasatRegional Brand Manager EMEA
  • Pierce CalnanStrategy Director
  • Rita SinghUniversity Prof.
  • Sandra HiralalDesigner
  • Sandra HiralalDesigner
  • Teresa Grace TanSenior Global Marketing Manager, International S
  • Tim MannersSenior Account Director
  • * Wunderman Thompson
  • * Steve AldridgeChief Creative Officer
  • * Sam HuckleCreatives
  • * Precious SalazarVideo Editor/Motion Designer
  • * Jonothan HuntCreative Technologist
  • * Tom DrewExecutive Creative Director
  • * Laura KellyExecutive Assistant
  • * Carl LundqvistCreative Director
  • * Bella DanonHead of Content
Annual 2017 JudgeWeb Project featured: on 3rd October 2023 Contributor:

Steve Aldridge has been a Contributor since 25th November 2015.

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Faces Of Fraud

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