ABOUT

Crafted by us here in the UK and admired across Canada and the rest of the United States, we were tasked to create Tim Hortons’ awaited festive food and beverage packaging range for 2023 following the success of our previous collaboration. Our brief was to design a limited-edition range that celebrated kindness and showcased the essence of Tim Hortons, one of Canada’s most loved brands.

We aimed to capture Canadian culture whilst emphasising Tim Hortons' role in fostering community and warmth. Drawing inspiration from beloved Canadian animals, a family of illustrated characters features adorable beavers, squirrels, raccoons, rabbits, foxes, geese, bears and walruses encompassed with a heart.

"In crafting our annual holiday packaging for this year, we were inspired by the spirit of kindness inherent in Canadians and a core value of Tims. It was a great creative experience collaborating with Taxi Studio on this project, and we can’t wait to see our guests with this range in-hands as they celebrate with friends and family this holiday season."
Rachel Meihm, Senior Manager Marketing Communications at Tim Hortons Canada