ABOUT

With smooth-skinned Insta-beauties gracing every screen these days, there’s a huge amount of interest in advanced treatments for those who love the benefits, but not the hefty price tag or the needles. People are always looking to upgrade their routine, and that’s where Vice Reversa comes in.

They have created medical-grade home treatment patches, with a superior, patented, pain-free crystallised serum needle design. The products deliver active ingredients right under the skin, eliminating the need for expensive and painful clinic-based care.

Vice Reversa appointed us to develop a new brand expression and disrupt this busy marketplace. Their current look simply wasn’t working hard enough to firmly position them as the premiere microneedle brand out there. It needed to better educate customers on the products and their selling points while leaving plenty of room for the range to grow.

Results:
- 700% YOY growth since relaunch
- Winner 2022 Brand Impact Award