ABOUT
Aubox is a luxury cannabis delivery service launched in San Francisco in September 2016. The company offers a subscription service to experience premium cannabis products each month.
The target audience was a professional male/female audience 30’s - 40’s and the creative needed to feel high quality and elegant.
The name Aubox was created because ‘Au’ on the periodic table is gold and the product is delivered in a box. We create a logo based on a periodic style element with the number ‘415’ referring to the San Francisco area code.
Cannabis suffers from a ‘stoner’ image so we wanted to reposition the product and created the brand essence ‘Find your calm’. This positioned it more as a high end product for relaxation. We then created an ad campaign juxtaposing a tropical island in the middle of the ocean (the girls calm) with her profile. This created a visual platform which felt elegant and high end and was used in packaging, digital and advertising.
Back to Branding for Aubox project
Dave
Freelance, Dave Legion
United Kingdom
Evgenia Ivanova
Art Department, Illustrator, Graphic Designer, Freelance
Germany
Jonathan Williams
Graphic Designer, Huzzah! Creative
United Kingdom
Lee Stuart Shepherd
Senior Creative Designer
United Kingdom
Ambrose Press
United Kingdom
Oliver Keane
Motion Graphics Designer, Freelance
United States
Rusty Deatherage
Co-Founder & COO, AU Box
United States
Oliver Craddock
Freelance Graphic Designer
United Kingdom
Elliot Beattie
Product designer, ESB
Zimbabwe
Ken
Senior Creative, Freelance
United Kingdom