BBD Perfect Storm
London
ABOUT
As the calendar flips to January, 'Detox Diets' and 'New Me' mantras take over social feeds. Let's just take a breath and keep it real for a second.
We decided to flip the negative expectations of January's New Year Resolutions and snack well with Popworks.
An upbeat campaign encouraging passers-by to share their Real Resolutions and pick up a bag of Popworks - the snack you can eat without guilt in this super health-conscious month.
Our high-energy stand gave away over 35,000 bags of Popworks and helped flip dull January expectations in the Hoog Catherijne Mall in Utrecht, Netherlands.
MADEIT CREDITS
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BBD Perfect StormAgency
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George InceHead of Influencer Marketing -
Isobel DrySenior Account Executive -
Konrad TurosVFX Animator -
kristy HarperCreative -
LaurenSenior Account Manager -
Mihaela MusatGraphic Designer -
Karl GilbertCreative Director -
Fernando DesouchesManaging Director -
Louise OrmerodHead of Design