MediaMonks
London
ABOUT
As part of its Joy of Storage campaign, IKEA teamed up with Skype to create a rich media banner that tested the reliability of people’s home storage. Produced by Mother London and MediaMonks, the Passport Challenge asked Skype users if they’d like to win a £450 holiday. After accepting and activating their webcam, participants were surprised by a 30-second countdown in which they had to locate their passport and take a photo with it. Built in Flash, the throwback banner cleverly combines technology with the common human tendency of misplacing passports to gain further insights to people’s storage habits.
AWARDS
EPICA Award - Silver
FWA - Favourite Website Award
Back to IKEA: Passport Challenge project
Blue Lu
Creative Director, BBH Shanghai
China