Publicis Brasil
São Paulo
ABOUT
What if you could watch the UEFA Champions League finals, without your girlfriend, at a great party hosted by Heineken? The Premium beer brand and official sponsor of the competition offered this possibility to some men, allowing them to offer a spa to their girlfriends during the weekend so that they could watch the big finals at Allianz Park, in São Paulo, at an exclusive event of the brand. But the story had an unexpected result, which became the motto of Heineken’s new campaign, created by Publicis Brasil.
MADEIT CREDITS
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HeinekenClient
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Hugo RodriguesCreative Director -
Pedro LazeraCopywriter -
Cicero SouzaArt Director -
Mariana AlbuquerqueCopywriter -
Publicis BrasilAdvertising Agency
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Mariana Albuquerque
Creative Director, Gut
Brazil
OJO PRODUCCIONES
Colombia
Alma 11 11 Audio Music
Brazil
Stephen ONeill
Senior Art Director / Designer
United Kingdom
Leandro Hermann
Senior Art Director, Publicis Brasil
Brazil
Sergio Scarpelli
Copywriter, Publicis
Brazil
Gabrielle Ogawa
Assistente de Atendimento, Publicis Brasil
Brazil
Vitor Hildebrand
Associate Creative Director, WMcCann
Brazil
Pedro Lazera
Copywriter, Publicis
Brazil
Jose Perera Occhi
Marketing Manager, ADLPerformance
Spain