Adriano Matos Global Executive Creative Director

ABOUT

General elections are scheduled to be held in Brazil in October 2018. More than 40,000 candidates favored by a complex justice system designed to hide their acts of corruption are flooding the country with electoral campaigns. That's why ReclameAQUI, the number one consumer-protection company in Brazil, decided to expand its business to citizen-rights. And in a country with over 200 million smartphones, there was no better way to fight corruption then turning their phones into a weapon against corruption.
In just one week Corruption Detector became the most downloaded App in Brazil, with more than 400.000 downloads. It was also highlighted as #1 Apps We Love at Apple Store and #1 Trending Apps at Google Play. In a few days, Corruption Detector took over the media and social conversations. With zero media investments, more than 120 million people were impacted. The project became a mass topic of discussions of voters and authorities, including Federal investigators at the Operation Car Wash and the Attorney General of the Republic, Rodrigo Janot. As a result, while corrupt politicians tried to sue us, clean politicians used it on social networks to promote their integrity. But, most importantly, by knowing the true face of each candidate, voters can now change the face of the country.
The Corruption Detector app uses Microsoft facial recognition technology, which gives it 98% accuracy. In order to create our database and make it simple for anyone to understand, we had to gather data across hundreds of courts all over Brazil. It took us months to analyze, select which accusations and investigations concerned corruption or public administration fraud, and organize the information into one simple list. Then, we translated the legal jargon into all those incomprehensible court records into language anyone would find easy to understand. The app was launched by one of Brazil’s most renowned comedians, who went to Brasília, and stood outside Congress, taking selfies with politicians and showing Brazilians how the app works. Since then, the number of downloads has never stopped growing.
Based on facial recognition, Corruption Detector is a free APP that draws on a comprehensive database with all the official records of corruption, previously hidden in hundreds of courts across Brazil. By simply pointing a phone at a candidate, voters can now spot the corrupt ones in purple, no matter where they are: TV, papers, internet, outdoors and even in person. All data organized by the app is available for reference at any time. And on election day, users will receive an important notification: a reminder not to vote for a corrupt politician.
The strategy was simple: when corrupt politicians show their faces, we drop their masks. In a year when politicians must ask for votes to a country where there is a smartphone for each citizen, we gave a useful weapon to voters that left the corrupt ones no place to hide: a simple and free app. Since voting is mandatory in Brazil, Corruption Detector app has put, for the first time, the hunt for dirty politicians in the hands of people. People can now see the true face of corrupt politicians, and with an up and coming election, 120 million voters can now change the face of the country

MADEIT CREDITS

  • Reclame AquiClient
  • Andre ChoairyCopywriter
  • André RochaDigital Production
  • Bruno BruxCreative Director
  • Diego CamposDigital Production
  • Diego MedvedockyRegional CCO
  • Diogo MangiacavalliImage Production team
  • Eduardo MaruriRegional CEO
  • Elise PassamaniVP, Operations
  • Erik MooreAudio Production
  • Erik MooreAudio Production
  • Fernanda CostaAudio Production
  • Fernanda CostaAudio Production
  • Gabriel PinzettaDigital Production
  • Grey BrazilAgency
  • Guilherme PinheiroCopywriter
  • Marcia EstevesCo-President
  • Monique OliveiraProject Management
  • Nathalia BeividasIntegrated Production Director
  • Pérsio GuerreiroImage Production team
  • Rafael GonzagaCreative Director
  • Raphael Nahun GentilImage Production team
  • Raquel MessiasVP, Planning
  • Renata RuasBroadcast Production Director
  • Robinson SilvaPrint Production Director
  • Rodrigo JateneCo-president & CCO
  • Satélite AudioAudio Production
  • Satélite AudioAudio Production
  • Tainá MônacoProject Management
  • Tatiane Dias FerreiraAudio Production
  • Tatiane Dias FerreiraAudio Production
  • Thiago FranzãoVP, Media
  • Tiago PinheiroArt Director
  • * Per PedersenGlobal Creative Chairman
  • * Roberto CoelhoAudio Production
  • * Adriano MatosExecutive Creative Director
  • * Cannes Lions Winners 2018
Annual 2021 JudgePR Contributor:

Adriano Matos has been a Contributor since 25th November 2015.

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Corruption Detector

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