About me

Over the past 15 years, Alex has created impactful creative work for clients like Audi, AB InBev, AIB, Dunkin' Donuts, and Volkswagen. She grew up in South Africa and started her career with Ogilvy & Mather and BBDO. In 2018, Ireland called, and she joined Droga5 Dublin where she now works as Creative Director. Alex has changed perceptions about periods at work, repositioned Ireland's national airline and help rebuild trust in a pillar bank. She's judged at New York Festivals and Ireland's ICAD Awards, and her work has been awarded at the Effies, Loeries, IAB Bookmarks, ICAD & Kinsale Sharks.