About me
Dynamic and results-driven Head of Marketing with a proven track record of creating and implementing company-wide marketing strategies, driving revenue growth and leading high performing teams. Expertise spans Brand Management, Digital Marketing, Internal and External Communications, Events, Sustainable Marketing and PR.
Unique skillset with over 13 years' experience of marketing and selling wines and spirits to multiple channels: Consumers, On-Trade, Independent Wine Merchants, Wholesalers, Grocery, Exports.
Extensive understanding of strategic planning, budgeting and constructing pricing models to amplify profits, drawing on both Wine Industry and Investment Management backgrounds.
As Head of Marketing, consistently over-achieve annual KPIs through developing profitable long-term relationships and identifying innovative solutions to drive increased revenue. In FY23-24 beat targets by 40%.
Skills
B2B, B2C, Brand Management, Brand Stategy, Customer Services, Digital Marketing, Event Management, Experiential Marketing, Marketing, Marketing Strategy