About me

Specialising in branding, strategy, and omni-channel campaigns across print and digital media, I have gained experience working with leading global brands, businesses, charities, and start-ups. The sectors I have worked in include technology, beauty, beverage alcohol, education, healthcare, maritime, and energy — mostly within the B2B space.

Whether defining new brand systems or developing memorable brand experiences and differentiated campaigns, I blend creativity, storytelling, and strategic thinking to design innovative solutions that enable brands to thrive in today's dynamic and competitive environment. I enjoy analysing and distilling complex ideas into simple yet engaging solutions, pushing for braver design choices that resonate with audiences and stakeholders while amplifying the brand's unique voice, personality, and presence.

As a multi-disciplinary designer, I ensure that no matter the medium, all communications remain on-brand and on-point. In my role as Creative Head, I lead some of the agency's core projects, keeping one eye on the micro details to ensure creative excellence, and the other on the macro vision to maintain consistent narratives and cohesiveness across every touchpoint.

I believe that as designers and leaders, we have the ability to make our world and people's lives better. Design is my soul food, allowing me to create positive change in the world, whether through delivering progressive work for clients, setting up impactful initiatives, or mentoring team members.