About me

Welcome to the Alonaverse. I turn brands into worlds people want to hang out in through IP and story-driven entertainment, campaigns, live experiences, and always-on social. I call this Watchable Brands(R).

I've won prestigious awards-Emmy nomination, Webby, Clio, Digiday, Shorty's, and I've been invited to speak at SXSW, Art Basel, , IHAF, and other influential forums. None of this could happen without collaboration and the incredible talent in the teams I've nurtured.

After working at all the great agencies (Ogilvy, Saatchi, Razorfish, Grey), selling my first agency, and heading up brand studios at Marriott and IBM, I launched my 2nd company, Far From Timid working with innovative companies-big and small- launching and relaunching their brands and new products and services.

Currently working with brands like Maesa, University of Phoenix, IBM, Marriott, and Seismic Foundation where I use entertainment-TV, documentary, events-and always-on social to help people understand and claim agency over their AI future.