Ami Alush Chief Creative Officer

ABOUT

Three things remain certain in life-death, taxes, and holiday-fueled wine spills. The topple of someone’s half-full glass of wine on your fancy tablecloth is an inevitable part of the chaos and chatter that consumes a holiday dinner—until now.

Leo Burnett Israel and Galil Mountain Winery created a stain-proof solution, just in time for the Jewish New Year. The result is an integrated campaign – equal parts clever and aesthetic.

The duo developed the “Winetone” tablecloth, designed to match Galil Mountain Winery’s wines’ exact colors. The tablecloths are part of a festive gift box that includes a bottle of wine—rosé, cabernet sauvignon, merlot or syrah—and its perfectly matched tablecloth. So when you or your guests spill, it’ll blend right in.

MADEIT CREDITS

  • Galil Mountain WineryClient
Annual 2021 JudgeEmerging Talent of the Year

Winetone Tablecloth

Comments