ABOUT

John Lewis wanted to rebuild its fashion and beauty credentials on YouTube. Rather than slightly optomising a TV campaign we worked with John Lewis to ideate an original content series instead. The series could cover more use cases, in more depth, and be smart enough to be chopped into bite-sized portions to be delivered by paid media.

The series smashed view through rate benchmarks, both as full episodes and thirty second trailers. It just goes to show: video which is made to be chosen to be watched can make great skippable advertising.