About me

Hands-on, team-oriented, and results-driven senior content strategist with proven experience driving profitable results fromB2B and B2C audiences. Passionate about producing quality content that answers audience-specific pain points for all parts of the customer journey. Skilled at planning, writing, publishing, and managing the entire content process.

Current Position - Circuit Routing Ltd

✔ Responsible for managing the full content budget of +$1m
✔ Plan, commission, edit and publish valuable content that drives profitable action
✔ Work cross-functionally to execute, ideate, and manage a content roadmap supporting business goals
✔ Created value propositions, messaging, tone of voice, empathy maps and customer journeys
✔ Build and manage freelance content contributors to action a calendar of content
✔ Find, interview, hire and manage external agencies
✔ Develop, create, and launch campaigns of content-based ongoing qualitative and quantitative research
✔ Work with Senior Growth designer to relaunch the company website

KEY ACHIEVEMENTS:

❗ Founded two SaaS blogs. With over 17k unique page views p/m within a year from launch. Delivering a revenue of +£150k
❗ Developed SaaS YouTube channel, growing organic subscriber base from 50-2k within nine months.
❗ Launched SaaS product video testimonial campaign working alongside paid acquisition manager that
increased installs by 12%
❗ Launched SaaS newsletters to two new subscriber bases. Increasing the flow of leads to each funnel by +7%