ABOUT

Concept
Lululemon approached us to create an alternative to the usual New Years resolutions promoted by fitness brands. The idea is to set goals that are challenging but realistic, positive, and promote wellness as concept larger than just physical health.
I produced a series of illustrations using inanimate objects and animals as characters to promote goals - a sofa that wants to run a marathon, a cactus who wants to drink more water, a bat who wants to get to bed at a reasonable time.
I was also asked to draw in their Regents Street flagship store window throughout the month of January, responding to goals sent in by members of the public, influencers, and lululemon staff. I also drew on postcards for customers.
The characters were used in stores across the UK and Europe, and our #18in18 leaflet distributed with all online orders. They were even made into enamel pins!