Bloomberg
New York
ABOUT
Utilizing our brand guidelines, we employed a layering effect to recreate the traditional Chinese lantern, which is a symbol of celebration during Lunar New Year. In addition to the physical red packet, we also deployed a 3D-graphic execution on social media, sharing the joy of the new year with our subscribers.
MADEIT CREDITS
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Bloomberg -
Neil GilbertMotion graphics/animation/vfx designer -
Sheryl HongDesigner