About me
Cara is an experienced business and marketing professional with expertise in launching, managing and growing brands.
With a proven track record in both scaling up and brand turnarounds, Cara has significant experience across (re)branding, advertising, PR and crisis comms, as well as data-driven performance marketing. She has also managed high profile relationships with agencies and partners such as M&C Saatchi, BBH and West Ham United.
Her strategic, through-the-line approach has delivered bottom line results, including a tripling of one scale-up's customer base, while simultaneously cutting its CPAs by half.
In her current role heading up the Global Brand & Comms department for Lyca Mobile, Cara manages the strategic planning and execution of its ATL, PR, sponsorship and retail marketing activities across 20+ markets. She also led Lyca's 2021 rebrand and its global roll-out, as well as the 2023 launch of Cube Movil, a new entrant in the Spanish telco market.
Skills
Advertising, Agency Coordination, Agency Selection, Brand Management, Brand Stategy, Branding, Communications, Crisis Communications, Digital Marketing, Marketing, Marketing Strategy, PR, Sponsorship, stakeholder management, Team Management