ABOUT

The next generation of drinkers needs a next generation drinks brand to match, whose products are made with environmental consciousness and sustainability in mind. With its poetic name, Tread Softly evokes a sense of eco-awareness and sustainability, whilst echoing the aromatics and botanical flavours of the gin. The semiotics were delicate and considered: a daring, restrained approach, but with a powerful shelf presence. The 100% recycled glass bottle, a paper seal replacing a plastic capsule, and minimal paper usage all aligned with the brand’s sustainability ethos.