About me

Creative and mother, I am passionate about people, words and ideas. I've leaded teams in Brazil, Lisbon and Madrid and worked at Y&R, TBWA, Publicis and the best independent agencies in Brazil as Artplan, Santa Clara and Fischer America.

I believe in the power of emotion to connect brands to people and positively impact contexts and communities. For over 20 years, I have been dedicated to creating and implementing engaging ideas, narratives, and cultural relevance for brands such as Mastercard, GM/Chevrolet, Heineken, P&G, GSK, Nestlé, Hershey's, Honda, L'Oréal, Vivo/PT Telecom, among others.

With several recognitions including metals, shortlists and mentions in awards like Cannes Lions, The One Show, LIA Festival, Clio Awards, Effie e El Ojo, I have also served as a jury member at Cannes, D&AD, The One Show, Clio, New York Festival, Gerety Awards and Effie Awards.

Vinyl lover and cinema enthusiast, I teach Creative Leadership at Miami Ad School, mentor in creative acceleration programs for women, and serve on the Transcriativa/UNESCO SOST Council. In July of 2023 I assumed as Chief Creative Officer at WMcCann, leading teams in São Paulo, Rio de Janeiro and Brasilia.

Skills

Advertising, Copywriting, Creative

Sector Experience

Advertising, Communications, Creative Services

Awards

Cannes Lions, Clio Awards, D&AD Award - Nomination, LIA Awards, young lions