About me

I'm a London-based senior strategist with over two decades' experience working for some of the world's most successful brands & agencies. Straddling multiple sectors & geographies, my work focuses on uncovering consumer attitudes, motivations & needs &, in turn, using these insights to identify & decode emergent behavioural shifts that are harnessed to drive & enrich cultural relevancy for businesses & brands. I'm equally at home helping a brand define its point of view & purpose, understanding how to connect with emerging cultures or creating new products, services, content & experiences that engage with your audience. EU national with the right to live & work in the UK.