About me
Over 15 years of experience in search marketing, with a specialized focus on B2B clientele. Highly skilled Paid Media Expert with proven success in technology marketing. Mastered the art of driving 200% YOY growth in client sales through effective organization, interpersonal communication, and strategic management of over $1MM budgets. Specializes in optimizing digital conversions and enhancing campaign performance.
Elizabeth has a rich background in digital marketing, having worked with major corporations like Yahoo, Nielsen, Providence, Hiscox Global, UPS, and Disney. She is known for her ability to speak on industry trends and guide top executives about targeting the right people on Google Search, Meta and LinkedIn. She is an OG in the search space, and has increased the quality of leads for medium to large-sized companies by an average of 25%, and increased brand awareness to custom audiences by over 200%.
---At Providence Healthcare, where she spent four years, she cross-collaborated with teams and led external partners to elevate the company's search and B2B initiatives, resulting in a remarkable 50% increase in conversions.
---At Hiscox Small Business Insurance Global, her achievements were further highlighted when she led a "Top 5" campaigns strategy, to target the top industries with customized content, messaging, and targeting. Her work was featured on LinkedIn, showcasing a notable 20% increase in MQLs. .com/marketing-solutions/case-studies/hiscox
She is proficient in utilizing a range of analytics and marketing tools including GA4, Datastudio, Tableau, Hubspot, Salesforce, Marketo, SEMrush, Moz, among others.
A "cool intellect and a great heart", she is an advocate for teams, sought after in client communication calls, and efficient in all of her project and contract work.
Skills
Adcenter, adwords, Analytics, banner advertising, Branding, Digital Marketing, display advertising, Email Marketing, facebook, kissmetrics, kpi, LinkedIn, marin software, Mobile advertising, Mobile Marketing, Paid Search, PPC, remaketing, reporting, retargeting, roi, Search Marketing, SEM, twitter
Sector Experience
A&D, Accounting & Finance, Automotive, b2b, b2c, Digital (SEO, PPC, SEM...), E-Commerce, entertainment, Environmental Health, Health & Safety, Legal, Oil & Gas
Awards
Clients
Disney, Google, hiscox business insurance, JustFab, providence healthcare, rex real estate, Yahoo