ABOUT

In Asia, Tiger is a beer of the streets. Unfortunately, extreme levels of air pollution are driving people indoors. To reconnect people with the streets and inspire them to stand up for their environment, Tiger created Air-Ink. The first ink made entirely from air pollution.

Air-Ink was given to street artists who used it to create murals and posters around the world. A film was created of the journey, which was viewed more than 8 million times and shared by leading press outlets, reaching a quarter of a billion people. In 2017, Tiger will roll out Air-Ink globally.