ABOUT

The film was used as an abstract texture backdrop to the Beltane & Pop website and used on large format screens inside stores.
The marketing team for this new alcoholic ice cream and hot chocolate brand wanted to use an abstract concept of shapes, colours, environments and costumes that references the staff uniform and packaging designs.
My role was to work closely with the marketing department and branding agency to fuse the concept and brand designs into a creative and visually striking film.