About me

Eric Leighton is a Creative Director at Organic.

I challenge myself and the teams I lead to find creative ways to merge analog practices with new technologies. I'm passionate about creating visual identities, connecting brands to culturally relevant moments and creating experiences that people not only use and enjoy, but that also make their lives better.

Through my experience as a Creative Director and Experience Designer, I have worked on rebranding and repositioning clients, social campaigns, e-commerce solutions and the development of loyalty programs. Through Northstars and test concepts I've worked to showcase how digital first creative could help lead bold futures for companies.
My work has won awards for Best in Show for a physical/digital space at the Architectural Digest Design Show as well as top industry awards including a 2019 Gold Effie & Drum Design Award and a CSS site of the day award. I hold a BFA in Visual Communications from the University of Delaware, learned from top creatives in London, worked at Paris Fashion week and lead in the conception and production of two major exhibits at the Philadelphia International Flower Show.