About me

Experienced marketing leader with a passion for all things culture and content, with a proven track record of driving significant bottom-line impact. I excel in transforming research into impactful briefs and fostering collaborations that push creative boundaries. A strategic thinker, I balance long-term brand direction with real-time responsiveness to emerging trends. A collaborative team builder, I have a track record of leading high-performing teams and cultivating strong cross-functional relationships, contributing to organisational success through effective partnerships and people development.
Key skills:
- Launching and revitalising brands
- Building and developing modern, diverse teams
- Creating customer-centric, multi-channel solutions driven by insights
- Integrating data and creativity to create culturally impactful (and award winning) campaigns
- Mobilising teams across various structures (direct, matrixed, agency partners) to align strategies and initiatives