About me

Annika works as Executive Creative Director at Grabarz&Partner for Porsche global since 2023 and is responsible for all product communication and communication for Porsche's vehicle-related products across all channels.

She worked for agencies like BBDO Berlin, where she managed the digital lead of smart global (Daimler AG) as Creative Director Digital and Digital Group Head for more than 10 years. She has more than 15 years of experience in the automotive sector and has worked for clients such as Mercedes-Benz, Deutsche Bahn, Montblanc, Das Handwerk, Vodafone, Saturn and Freixenet in agencies like Scholz & Friends and Scholz & Volkmer. In her career, the creative has won numerous awards and sat on juries at the New York Festivals, Webby's and Lovies.