GTB Brazil
Sao Paulo
ABOUT
AdvanceTrac® is a system that keeps the car on track, even during sharp turns. To demonstrate this feature, we encouraged Instagram users to make a sharp turn. Since Instagram doesn’t rotate its screen automatically, we presented our ads images and texts upside-down, stimulating users to twist their screen and interact to get the message.
MADEIT CREDITS
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Daniela Rocha, Priscila SoaresClient
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Vico BenevidesGeneral Manager and ECD Latam -
Arnaldo BoicoAssociated Creative Director -
Pedro ChammeCopywriter -
GTB Brazil
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