About me

Tay Guan Hin, Creative Chairman of BBDO Singapore, has significantly impacted the creative industry, showcasing his talent across global agencies like Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett. His digital engagement strategies have elevated brands such as Visa, Unilever, Audi, MOHH and Shell, effectively enhancing their market presence and addressing business challenges. His debut book, "Collide: Embracing Conflict to Boost Creativity," published by Penguin, quickly became an Amazon and Straits Times best-seller. Guan Hin has over 300 creative awards and notable roles, including being the Jury President at the Cannes Lions and other prestigious events. A revered keynote speaker, he has shared his expertise at TEDx, Cannes Lions, and with top firms like Tencent and Meta. Passionate about mentoring, he founded Singapore's first student awards and actively supports young talent development. His leadership in innovation was highlighted during his presidency of the Asia Professional Speakers Association, marking him as a prominent figure in fostering creativity and nurturing future generations in the creative sector.