About me

VP of Innovation and Creative Director within PR, Marketing and Advertising services. Formerly Director of Innovation at PAPER Magazine in NYC, as well as held creative positions in London at Ketchum and Ogilvy. I enable brands to break the internet.

Bridging corporate and consumer brands with entertainment and pop culture, creating content with PR strategy for social, advertising or TV. Creating true culture marketing that lives beyond the brand purpose and ends up going viral, appearing in music videos to global pop sensations and even on the Met Gala red carpet. Experienced with clients globally, currently based in NYC.

Past and present clients include Waldorf Astoria, Christian Cowan, Samsonite, Remy Martin, KFC, Crocs, Waterford, Cierto, Booking, Doritos, The Teletubbies, American Express, Pantene, Kilian Paris, Fairmont, Target, Bacardi, Coca-Cola, Google Pixel, Braun, MTV, Nickelodeon, Grey Goose, MCM, Vestiaire Collective, Cartoon Network, Olay, National Geographic, Martini, Hello Kitty, Acer, Samsung, Segway, Gilette, Johnnie Walker, ABSOLUT, Belvedere, FOX, Yahoo!, Pokemon, Discover Puerto Rico, Wella, LINE, Spring Place and The Pirelli Calendar.

Skills

Collaborations, Creative, Creative Direction, Public Relations, Public Speaking, Social Media, Strategy Planning, trend forecasting

Sector Experience

Automobiles, Beauty, Entertainment, Fashion, Fine Art, Painting & Sculpture, FMCG, Food & Beverages, Footwear & Accessories, Lifestyle, Music, Technology, Travel & Leisure