ABOUT

Together with our colleagues from WPP Team Huawei and Argentinian director’s duo Mab & Becho we have created a heart-warming and meaningful video for Huawei, clearly proving that technology can develop a better future for all.

TECH4ALL is a digital inclusion initiative supported by the Chinese technology company Huawei, which approached us to help them present how technology significantly improves the quality of life in four particular fields: education, health, environment, and development.

The carefully crafted story presents a hand-made world that works like clockwork. Our guide is a tiny robot, who visits far-off places and allows us to witness how a great change can be made through new technologies.

The main hero, a metaphor for technology, takes us to an African Savannah, a hospital, a rainforest, and a remote little village and transmutes people’s life: provides kids with new digital skills, improves the standard of health care, protects the environment, drives balanced development. Simply makes the world a better place.

Mechanisms, charming visuals, puppet-like human characters, and smooth camera movements captured in a 3D globe created by our team gave a real movie-like feeling and brought this thought-provoking story to life.