Jen Kelly Head of Marketing & D2C

ABOUT

This was part of a series of films for G-Shock to celebrate their collaboration with the MOD. Each part gives an insight into different branches of the military, highlighting aspects of the service that align with the G-Shock brand values, in this case precision and toughness, while attempting to avoid the usual cliches.

As we approached time to film Covid got in the way so we pivoted to animation. We met with a Tornado pilot and interviewed him about the Rapid reaction force then used his insights to inform the VO. For the animation, we utilised images from the MOD archive, cut them out and layered them then added motion and particle effects for drama.

MADEIT CREDITS

Annual 2024 JudgeBranded Content Project featured: on 3rd April 2024

RAF x G-Shock collaboration

Comments