About me
Joannie Fredette is a Creative Director at LG2 in Montreal, developing integrated campaigns rooted in brand storytelling and social-first thinking. With 15 years of experience, she has worked with brands across industries. She believes creativity should have impact, shape culture, and spark meaningful conversation.
When leading multidisciplinary teams, one question drives every idea: Are we adding noise or adding value for our audience
Skills
Content, Creative, Creative Direction, Digital Marketing, Marketing Strategy, PR, Social Media
Sector Experience
Agriculture, Banking, Energy, Food & Beverages, Public Sector, Social Enterprise, Sports, Transport
Awards
Effie\'s - Gold, IDEA Award - Bronze, IDEA Award - Gold, Marketing Excellence Awards Shortlist
Clients
exo, Groupe Marcelle, Groupe Maurice, Keurig, National Bank of Canada, Oxfam, Sports Experts, Van Houtte