Jyrki Poutanen Chief Creative Officer

ABOUT

The Polite Type is an open-source font that recognises and rewrites hate speech. By launching a self-moderating font, TietoEVRY wanted to create discussion about toxic online culture and cyberbullying, the social responsibility of tech companies in solving these issues, and innovative ways companies could use tech to foster empathy online. The Polite Type is a font that can be used on any platform. All the functionalities are incorporated inside the font itself, so no applications, keyboards or such have to be installed.

MADEIT CREDITS

  • TietoEVRYClient
  • Anaka KobzevGlobal Head of Brand & Customer Communications
  • Antti HalmeSenior Creative
  • Atso WilénLead Designer
  • Eemeli TaniPerformance Manager
  • Fanny HagaPhotographer
  • Fredrik StürmerArt Director
  • Great ApesProduction
  • Iida SarpaniemiGraphic Designer
  • Joona StedtAccount Manager
  • Juhana HokkanenInnovation Director
  • Katariina OllariContent Producer
  • Lisa MyllymäkiDirector
  • Maria KuorikoskiSenior Creative
  • Mika MelvasTypographer
  • Mikko PietäinenExecutive Creative Director
  • Paula SonneCommunications Strategist
  • Sara PitzénJunior Communications Planner
  • Simone BocediContent Strategist
  • TBWA\HelsinkiAdvertising Agency
  • The Children and Youth FoundationConsultation
  • Tuukka TikkanenProducer
  • Virpi GrönlundClient Services Director
  • * Jyrki PoutanenChief Creative Officer \ Partner
  • * Saana SimanderJunior Communications Planner
  • * D&AD
Annual 2018 JudgeExperiential Project featured: on 28th October 2021

The Polite Type

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