About me

25 years in integrated channel marketing with data and digital technology as core strengths. Focus on business transformation including: developing customer journeys and strategies for improved customer experience. Certified in SCALE Agile Framework and Methodology.

People want to feel valued at work and I believe collaborative working across marketing, creative, sales, tech and data teams ensures commercial opportunities and effectiveness is seen from all perspectives. I take a 'growth mindset' approach to team building and motivation to ensure all ideas are nurtured.

My recent experience working with global clients such as Facebook, Sustainable Nation Ireland, Vodafone, Workday and Worldpay gave me the opportunity to understand their complex challenges and create communications to help change behaviour to drive sales, adoption and retention.