About me

I am a leader in media strategy specialised in results-driven and data-driven strategies, with a passion for measurement, innovation and transformation. I have over 14 years of experience in a range of verticals from media agency, retail, e-commerce to technology. I have led innovative and award-winning media campaigns and pioneering initiatives both at a strategic level through my local, regional and global experience and at an execution level through in-market roles in EU & US.