About me

I have been working in advertising for more than 15 years, in leading national and international creative agencies, having received recognition from the industry on multiple occasions. In 2015 I was chosen as one of the 12 most promising senior creatives in the industry as part of the See It Be It program at the Cannes Lions Festival.
I began my professional career working as a journalist for different newspapers in my native Barcelona. It was in 2007 when I made the professional leap to the world of advertising. I started as a copywriter at BBDO, and two years later moved to Madrid to continue my advertising career at DOUBLEYOU, the leading digital agency. In 2013 I landed in Hamburg to work at the international hub of FCB to develop worldwide campaigns. Three years later, back in Spain, I continued working for both national and international clients at VCCP, MCCAN and HAVAS.
During all these years I have created work for global beasts such as Microsoft, Mastercard, FUJITSU and SEAT, to name a few.
Ex journalist, avid reader and tech freak, I have a soft spot for big ideas involving tech and crafting work to an inch of its life. I have recently moved to Tokyo as Global Creative Director for R/GA APAC. And I am loving it.