About me

After starting his career in New Zealand, Matt crossed the ditch and has worked at some of the best agencies in Melbourne. During his time in the industry, together with many talented people, he's helped reduce gambling addiction in Victoria by 17%, received a cease and desist letter from the Government for a billboard, guilted kids into visiting their parents more often, made the Melbourne Symphony Orchestra play non-stop for 24 hours, hijacked the live broadcast of the most watched sporting event in history, made an un-safety video of how-not-to-drive in Japan with the NZ All Blacks, broken a Guinness World Record, made a film 120 hours long, partnered a bank with Nike to create the first Player Exclusive shoe for a disabled athlete, spread mardi gras love to every Oxford St in Australia, invented a word about bad mobile phone etiquette that's now in the dictionary, remotely executed a 17 fleet flotilla for the United Nations to escort Greta Thunberg into NY Harbour, united the AFL's best bald footy players for a tyre safety message, and broke up International band, The Veronicas, to help destigmatise solo fun.

Matt has judged on award show panels internationally and locally, and his work has been recognised at every major advertising festival around the world. Most notably, a Yellow Pencil at D&AD, a Cannes Grand Prix for Effectiveness, 11 Cannes Lions, three Grand Prix at Spikes Asia, and Best of Show at the London International Design Awards. He also had two campaigns in the WARC 100 Top Campaigns in the world, with over 300 awards and recognitions in his career.

In the 2019 Holmes Report, Matt was named as one of the Top 25 Innovators in communication for Asia Pacific, alongside a fellow kiwi, former NZ Prime Minister, Jacinda Ardern.

Over the past five and a half years, Matt has also relaunched Eleven Melbourne together with Kiefer Casamore. Starting with no clients and no staff members, they've now built it up to 14 staff and over 10 clients. Together with the Sydney office they have been crowned PR agency of the year nationally and across Asia Pacific multiple times in the last few years.

Matt is also heavily involved and passionate about junior creative development as a past tutor for Award School, mentor for MADC Raw, and is a current member of the Industry Advisory Board for the RMIT University BCom degree. He also helped launch TBWA's first paid apprenticeship program, now into it's fourth year running.