About me

Michel Teicher started his career at BETC Paris in 2002. As an agency producer,

In 2009, he founded Rita films, BETC's integrated production company, or as Michel called it - BETC's "make it happen company", to help bring creatives ideas to life. In 2015,

Rita films was named 'Best production company' in France by CB News magazine. The company produced award-winning campaigns for brands like Air France, Club Med and Ubisoft, recognised by the One Show, Cannes Lions, the Clios and more.

In 2017 Michel joined William Blanc as partner at Cream paris

From them, they ve been producing internationally awarded campaigns, Puma the Flow ( club des Da, One Show, ), a bunch of music videos (SCH, PLK, LEFA, Bosh, Romeo Elvis...), quiet a bit of video Games commercials, , a lot of car works (Peugeot, Renault, Mitsubishi, AMG...), and a fair bit of fashion, luxury, including the 2021 Pirelli Calendar shot by Paolo Roversi